
CTO Dimitry Shapiro once upon a time helped build Myspace, the first real mainstream social networking site and before this brought us VEOH.
It seems that there was a bee in his bonnet about Facebook (FB). Since FB started to use specific user information to target adverts on a more personal level more and more people have been worried about how easy it is for our details to get out and be abused. Shapiro particularly believes that although FB started out okay it now needs a competitor that can promise to keep things private and allow people to control their right to control their every move and control how much data is actually used against you to market products.
This new idea, FB would argue is silly because they are already doing their job, has spurred on despite there being past companies who have tried and seemingly failed. I have written a bit a bout Diaspora is a past blog and how this has not really shown much sign of life.
There is a nice long manifesto on the Altly site that also includes a mentioning about how it feels, and another website can prove, FB has actually changed and watered down its privacy policy rather than strengthen it. This site on its own has merit. With FB being on the news it seems that bad publicity on their part could also help the rise of the Altly site.
“A recent CNN story titled “Young job-seekers hiding their Facebook pages”, cites that ”A recent survey commissioned by Microsoft found that 70 percent of recruiters and hiring managers in the United States have rejected an applicant based on information they found online.” http://articles.cnn.com/2010-03-29/tech/facebook.job-seekers_1_facebook-hiring-online-reputation “
With a quick mention of how Google did not decline there was a new planet to evolve a social platform called Google Circles, it really does seem that there is a change in mentality rising up from the digital world. More and more ‘doers’ are coming forward from the background and challenging some of the big digital giants. From the days where McDonalds and Sony are being challenged it seems the trend to challenge large online companies is the new boundary to break.
With some serious investment put behind this project, it seems that Altly could be the next big thing, and could be the first company to rival FB. The reality is that no matter how fast communication is, only time can tell what will work and fail.


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